I blend my UX craft with my illustration skills in storytelling to stop the scroll, reduce friction, and boost retention and conversion.
Let’s work together!

I reduced returns by creating a better size guide experience.
I designed an elevated size guide experience that gives customers an snapshot of all size related info they need to make their purchase.
See Case Study

I reduced bounce rates and increased AOV by 7% with a Shopify redesign.
I optimized their navigation, enhanced usability and aesthetics, and simplified the experience to reduce bounce rate and maximize conversion.
See Case Study

I created the vision for a sleep expert AI chatbot to sleep deprived adults to relevant products.
1 in 3 adults say they are sleep deprived. My team and I explored the potential of using AI to help direct and help customers to resources and products to get better sleep.
See Case Study
I believe my illustration skills tie directly to UX, and vice versa. Both require deep empathy to people you cannot see, and require a deep understanding of your audience and story. I create dynamic illustrations for authors and publishers to immerse viewers into the story.

I studied Visual Communication Design at OSU and got my first product job at Abercrombie & Fitch, which helped me learn the ropes of taking a feature from research to design, as well as working collaboratively with product managers and engineers. I spent 3 years there and was promoted before moving into consulting at Insight Enterprises, where I worked with a variety of different brands and industries. At Insight, I refined my communication skills , senior leadership, and ability to lead design through the whole process, which gave me the courage to ultimately pursue freelance and self-employment.
Since then, I’ve partnered with agencies and major brands and specialized in e-commerce to demystify customer behavior and create high converting experiences.
I blend my UX craft with my illustration skills in storytelling to stop the scroll, reduce friction, and boost retention and conversion.
Let’s work together!
I reduced returns by creating a better size guide experience.
I designed an elevated size guide experience that gives customers an snapshot of all size related info they need to make their purchase.
See Case Study
UX Design
Product Design
Product Design

I reduced bounce rates and increased AOV by 7% with a Shopify redesign.
I optimized their navigation, enhanced usability and aesthetics, and simplified the experience to reduce bounce rate and maximize conversion.
See Case Study
Shopify
Product Design
Product Design

I created the vision for a sleep expert AI chatbot to sleep deprived adults to relevant products.
1 in 3 adults say they are sleep deprived. My team and I explored the potential of using AI to help direct and help customers to resources and products to get better sleep.
See Case Study
0-1 Design
Product Design
Product Design

I believe my illustration skills tie directly to UX, and vice versa. Both require deep empathy to people you cannot see, and require a deep understanding of your audience and story. I create dynamic illustrations for authors and publishers to immerse viewers into the story.

I studied Visual Communication Design at OSU and got my first product job at Abercrombie & Fitch, which helped me learn the ropes of taking a feature from research to design, as well as working collaboratively with product managers and engineers. I spent 3 years there and was promoted before moving into consulting at Insight Enterprises, where I worked with a variety of different brands and industries. At Insight, I refined my communication skills , senior leadership, and ability to lead design through the whole process, which gave me the courage to ultimately pursue freelance and self-employment.
Since then, I’ve partnered with agencies and major brands and specialized in e-commerce to demystify customer behavior and create high converting experiences.
I blend my UX craft with my illustration skills in storytelling to stop the scroll, reduce friction, and boost retention and conversion.
Let’s work together!
I reduced returns by creating a better size guide experience.
I designed an elevated size guide experience that gives customers an snapshot of all size related info they need to make their purchase.
See Case Study
UX Design
Product Design
Figma

I reduced bounce rates and increased AOV by 7% with a Shopify redesign.
I optimized their navigation, enhanced usability and aesthetics, and simplified the experience to reduce bounce rate and maximize conversion.
See Case Study
Shopify
Product Design
Figma

I created the vision for a sleep expert AI chatbot to sleep deprived adults to relevant products.
1 in 3 adults say they are sleep deprived. My team and I explored the potential of using AI to help direct and help customers to resources and products to get better sleep.
See Case Study
0-1 Design
Product Design
Figma

I believe my illustration skills tie directly to UX, and vice versa. Both require deep empathy to people you cannot see, and require a deep understanding of your audience and story. I create dynamic illustrations for authors and publishers to immerse viewers into the story.

I studied Visual Communication Design at OSU and got my first product job at Abercrombie & Fitch, which helped me learn the ropes of taking a feature from research to design, as well as working collaboratively with product managers and engineers. I spent 3 years there and was promoted before moving into consulting at Insight Enterprises, where I worked with a variety of different brands and industries. At Insight, I refined my communication skills , senior leadership, and ability to lead design through the whole process, which gave me the courage to ultimately pursue freelance and self-employment.
Since then, I’ve partnered with agencies and major brands and specialized in e-commerce to demystify customer behavior and create high converting experiences.